Founder Capital Redeployment: When to Start Taking Distributions
Building a company while living on ramen is a badge of honor in startup culture. But at some point, you should actually make money from your company. Here's when and how.
You've been working 80-hour weeks for 3 years. Your company is profitable, or nearly there. You've still got a $50K/year salary (if that). Meanwhile, your co-founder who exited last year is making $200K+ in advisory fees.
The question: when is it okay to start taking money out of your company?
The answer: sooner than you think. And there are smart ways to do it that don't jeopardize your business.
The Paradox
Taking distributions doesn't have to slow down your company. Smart distributions can actually accelerate growth by keeping founders motivated and reducing personal financial stress.
Salary vs Distributions: What's the Difference?
First, understand the difference:
Founder Salary
What it is: Regular paycheck for active work in the company
Tax treatment: Subject to FICA taxes, income tax, withholding
When it makes sense: Any stage, as long as the company can afford it
Distributions / Dividends
What it is: Payment of profit to shareholders (you) from company earnings
Tax treatment: Depends on entity type (LLC/C-Corp), possibly qualified dividend treatment
When it makes sense: After profitability, or when company has excess cash
Important
For most startups, founder salary is appropriate. Distributions are for later-stage, profitable companies. Check with your accountant on which is right for your situation.
When to Start Taking Money Out
Here's the framework:
Seed Stage: Minimal to None
You're raising from friends and family, or have a small seed round. Every dollar should go to product. If you need cash to live, that's what your co-founder's savings or part-time work is for. This phase is sacrifice.
Series A: Moderate Salary
You've raised $1M+. Your company is probably 10-20 people. Now founders should take a competitive market salary. Not $200K, but $80-120K depending on role and market. This signals you're serious and have discipline.
Investors expect founders to take fair salaries at Series A. Paying yourself nothing looks desperate, not noble.
Series B+: Competitive Salary + Considerations
By Series B, you should have a market salary (which could be $150-200K+ for experienced founders). Whether to take distributions depends on profitability and cash situation.
Profitable/Sustainable Companies: Salary + Distributions
If you're profitable or have strong unit economics, you can take both salary and distributions. This is when founders actually start making real money.
How Much Should You Take?
Here's a practical guide:
| Stage | Suggested Salary | Distributions? |
|---|---|---|
| Seed | $0-40K (sweat equity) | No |
| Series A Early | $60-90K | No |
| Series A Late | $100-150K | Possibly |
| Series B | $150-200K+ | Yes, if profitable |
| Profitable | Market rate | Yes |
These are guidelines, not rules. Geography, industry, and personal situation matter.
Building a Distribution Policy
If you're profitable and considering distributions, make it structured:
1. Set a Threshold
Example: "We'll distribute 20% of profits after we reach 12 months of cash reserves."
2. Be Consistent
Distribute quarterly or annually, on a set schedule. This creates predictability for yourself and employees.
3. Document It
Have your company's board approve the distribution policy. This protects you if you're ever questioned.
4. Consider Other Shareholders
If you have investors or employees with equity, distributions affect them too. Make sure it's fair and well-communicated.
Tax Implications
Tax treatment depends on your entity structure:
- C-Corp: Distributions taxed at corporate level + personal level (double taxation). Less favorable.
- S-Corp: Pass-through taxation. Better than C-Corp for salary planning.
- LLC: Pass-through taxation. Very flexible. Can elect to be taxed as C or S.
- Partnership: Pass-through. All income flows to partners regardless of distributions.
Talk to a tax professional before setting up distributions. The structure you choose impacts your tax bill significantly.
Pro Tip
Many founders pay themselves S-Corp salary (minimizing FICA taxes) + LLC distributions. This is legal, saves money, and is very common. But do it right—consult your CPA.
Common Mistakes
Mistake #1: Taking Too Much Too Soon
You become profitable, then immediately take 50% of profits as distributions. This leaves no cash for growth, ops, or unexpected challenges. Be conservative with distributions early on.
Mistake #2: Not Taking Anything (The Martyr Complex)
You're highly profitable, but take minimal salary because you "believe in the company." This is backwards. You should take competitive salary + distributions. Undercompensating yourself signals lack of confidence.
Mistake #3: Treating Distributions Like Bonus Pay
You take unexpected distributions whenever you feel like it. This creates chaos for your finance team, confuses the cap table, and looks unprofessional to investors.
Mistake #4: Not Thinking About Tax Implications
You take $200K in distributions without planning for tax liability. April rolls around and you owe $80K you don't have. Always reserve 25-30% of distributions for taxes.
What to Do Next
Benchmark Your Salary
What are comparable roles at similar-stage companies paying? You should be in that range.
If Profitable, Talk to Your Accountant
"What's the right distribution strategy for our entity structure?" This conversation takes 30 minutes and saves you thousands in taxes.
Document Your Policy
Write it down and get board approval. This protects you and sets expectations.
Start Taking Fair Compensation
You deserve to be paid for the value you create. It's not greedy—it's sustainable.
Not sure about your founder compensation strategy?
At Eagle Rock CFO, we help founders structure compensation and distributions that balance personal financial health with company growth.