Technology Spend Management: Optimizing Your Software Stack
The average company uses 110 SaaS applications, up from 8 in 2015. Many have overlapping functionality, unused licenses, and auto-renewing contracts that creep up annually. This guide covers how to get visibility into your technology spend and optimize it without sacrificing capability.
Software spend has exploded. What used to be a few big purchases (Office, ERP, maybe a CRM) is now dozens or hundreds of subscriptions—some on corporate credit cards, some expensed individually, many forgotten but still billing.
Getting control of technology spend typically yields 10-30% savings while improving security (fewer unknown tools), productivity (fewer overlapping tools), and compliance (better license management).
Understanding SaaS Sprawl
How Sprawl Happens
- Easy adoption: Anyone with a credit card can sign up
- Free tiers: Start free, then paid accounts grow
- Departmental purchases: Marketing, Sales, Engineering each choose their own tools
- Project-based: Tools adopted for specific needs, never retired
- M&A: Acquisitions bring their own tech stacks
Signs of SaaS Sprawl
- You don't know how many applications you use
- Multiple tools for similar purposes (3 project management tools, 4 survey tools)
- Subscriptions appearing on expense reports or credit card statements
- Former employees still licensed on tools
- Licenses significantly exceed active users
- Unexpected renewal charges
The Hidden Cost
Beyond direct costs, sprawl creates hidden costs: time spent learning multiple tools, data siloed across systems, integration complexity, and security risk from unmanaged applications. The visible subscription cost is often just the beginning.
Conducting a Software Audit
Step 1: Discover All Applications
- Review AP records for software/SaaS payments
- Check corporate credit card statements
- Review expense reports for software purchases
- Survey department heads about tools they use
- Check SSO/identity provider for connected applications
- Consider SaaS management platforms for automated discovery
Step 2: Catalog and Categorize
Build an inventory including:
- Application name and vendor
- Category (productivity, marketing, sales, engineering, etc.)
- Contract owner and users
- Annual cost and renewal date
- License count and type
- Contract terms (auto-renewal, notice period)
Step 3: Analyze Utilization
- License vs. usage: How many licenses vs. active users?
- Login frequency: When did users last access?
- Feature usage: Using premium features or just basics?
- Value delivery: Is the tool actually solving the problem it was bought for?
Typical Audit Findings
| Finding | Typical Rate | Action |
|---|---|---|
| Unused licenses | 20-30% of licenses | Right-size at renewal |
| Duplicate tools | 3-5 overlapping tools | Consolidate to one |
| Forgotten subscriptions | 5-10% of total spend | Cancel immediately |
| Premium unused | Varies widely | Downgrade tier |
Optimization Strategies
License Right-Sizing
- Reduce licenses to match actual active users
- Remove departed employees promptly
- Downgrade infrequent users to lower tiers
- Use license pooling where available
Consolidation
- Eliminate redundant tools (pick one, migrate users)
- Use platform features vs. point solutions (does your CRM include the feature?)
- Standardize on organization-wide tools vs. departmental
Contract Optimization
- Annual vs. monthly: Annual typically saves 15-20%
- Multi-year: 2-3 year commits often unlock discounts
- Bundling: Multiple products from same vendor for discount
- Volume tiers: Aggregate users to hit next pricing tier
Timing Negotiations
- Vendor quarter/year end (quota pressure)
- Before auto-renewal deadline (leverage cancellation threat)
- When competitor introduces compelling alternative
- At contract renewal (your best leverage point)
Negotiate Everything
SaaS list prices are starting points, not final. Even if you're a small customer, ask for discounts—vendors often have flexibility. Reference competitor pricing, mention you're evaluating alternatives, and don't be afraid to push back on renewals.
Managing Shadow IT
Shadow IT—technology purchased outside IT oversight—isn't inherently bad. Sometimes the best tools come from user-driven adoption. But it needs management.
Balance Control and Innovation
- Establish clear policies on software procurement
- Create easy approval process for new tools (don't make it so hard people circumvent)
- Provide approved alternatives for common needs
- Implement SSO to gain visibility into what's being used
- Review expense reports for software purchases
When to Formalize Shadow IT
- Tool has grown beyond initial adopters
- Contains sensitive or business-critical data
- Integration with other systems is needed
- Cost has grown significant
- Security review is needed
Ongoing Technology Spend Management
Governance Structure
- Centralize contract ownership (IT, Finance, or dedicated role)
- Maintain software inventory with renewal calendar
- Establish approval thresholds for new software
- Regular utilization reviews (quarterly for major tools)
Renewal Management
- Track renewal dates 90+ days in advance
- Review utilization before each renewal
- Negotiate proactively (don't auto-renew passively)
- Consider alternatives even if staying with incumbent
Consider SaaS Management Platforms
For companies with significant SaaS spend (50+ applications), dedicated platforms can help:
- Automated discovery of all SaaS applications
- Usage tracking and utilization insights
- Renewal calendar and alerts
- Spend analytics and optimization recommendations
- Vendor benchmarking and negotiation support
Need Help with Technology Spend?
Eagle Rock CFO helps growing companies audit their software stack, eliminate waste, and negotiate better terms. We bring visibility and discipline to technology spending.
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