# Eagle Rock CFO - AI-Friendly Documentation ## Site Overview **Eagle Rock CFO** is a fractional CFO services company providing outsourced finance functions for growing businesses with $5M-$50M revenue. Services include accounting, controller services, treasury management, and CFO/FP&A strategic finance. Website: https://eaglerockcfo.com ## Target Audience - Established businesses, PE-backed companies, founder-led and family-owned businesses - Series A startups ($3M+ raised, post-PMF) - Companies that have outgrown their bookkeeper and need accounting + strategic finance ## Main Navigation ### Pages - `/` - Home - `/about` - About Eagle Rock CFO - `/how-it-works` - Service delivery process - `/pricing` - Service pricing tiers - `/faq` - Frequently asked questions - `/referrals` - Referral program - `/the-simple-math` - Value proposition - `/book` - Free book download - `/podcast` - Podcast appearances ### Tools & Calculators - `/tools` - All available tools - `/tools/cash-flow-forecast` - Cash flow forecasting calculator - `/tools/cash-flow-runway` - Cash runway calculator ### Resources (Lead Magnets) - `/resources/13-week-cash-flow-template` - 13-week cash flow template - `/resources/board-deck-template` - Board deck template - `/resources/due-diligence-checklist` - Due diligence checklist - `/resources/ebitda-adjustment-worksheet` - EBITDA adjustment worksheet - `/resources/finance-tech-stack-checklist` - Finance tech stack checklist - `/resources/fractional-cfo-rfp-template` - RFP template for hiring fractional CFO - `/resources/monthly-financial-review-agenda` - Monthly review agenda template - `/resources/owner-compensation-calculator` - Owner compensation calculator ### Glossary Terms Financial glossary pages explaining key business metrics: - `/glossary/409a-valuation` - 409A valuation - `/glossary/arr` - Annual Recurring Revenue - `/glossary/burn-rate` - Burn rate - `/glossary/cap-table` - Cap table management - `/glossary/cash-conversion-cycle` - Cash conversion cycle - `/glossary/ebitda` - EBITDA - `/glossary/ebitda-multiple` - EBITDA multiple - `/glossary/fractional-cfo` - Fractional CFO - `/glossary/gross-margin` - Gross margin - `/glossary/ltv-cac-ratio` - LTV:CAC ratio - `/glossary/quality-of-earnings` - Quality of earnings - `/glossary/revenue-recognition` - Revenue recognition - `/glossary/rolling-forecast` - Rolling forecast - `/glossary/sde` - Seller's Discretionary Earnings - `/glossary/working-capital` - Working capital ## Blog Content Categories ### Acquisition Strategy - `/blog/acquisition-strategy/acquisition-financing` - Financing acquisitions - `/blog/acquisition-strategy/buy-side-due-diligence` - Buy-side due diligence - `/blog/acquisition-strategy/developing-strategy` - Building acquisition strategy - `/blog/acquisition-strategy/post-acquisition-integration` - Post-acquisition integration - `/blog/acquisition-strategy/valuation-buyer` - Buyer valuation methods ### AI Finance - `/blog/ai-finance/ai-board-deck-preparation` - AI for board presentations - `/blog/ai-finance/ai-finance-tools` - AI finance tools - `/blog/ai-finance/ai-financial-forecasting` - AI-powered forecasting - `/blog/ai-finance/ai-fractional-cfo` - AI fractional CFO services - `/blog/ai-finance/automated-financial-reporting` - Automated reporting ### AP/AR Management - `/blog/ap-ar-management/accounts-payable-process` - AP process optimization - `/blog/ap-ar-management/accounts-receivable-process` - AR process optimization - `/blog/ap-ar-management/ap-automation` - AP automation - `/blog/ap-ar-management/ar-automation` - AR automation ### Board & Stakeholder Reporting - `/blog/board-stakeholder-reporting/board-kpis` - Board-level KPIs - `/blog/board-stakeholder-reporting/board-meeting-prep` - Board meeting preparation - `/blog/board-stakeholder-reporting/board-package` - Board package templates - `/blog/board-stakeholder-reporting/pe-sponsor-reporting` - PE sponsor reporting ### Business Turnaround Strategies - `/blog/business-turnaround-strategies/cost-cutting-strategy` - Cost reduction - `/blog/business-turnaround-strategies/difficult-investor-conversations` - Investor communication - `/blog/business-turnaround-strategies/down-round-secondary-sales` - Down rounds - `/blog/business-turnaround-strategies/exit-strategy-options` - Exit planning - `/blog/business-turnaround-strategies/unit-economics-turnaround` - Unit economics ### Capital Allocation - `/blog/capital-allocation/capital-reserves` - Capital reserves strategy - `/blog/capital-allocation/founder-distributions` - Founder distributions - `/blog/capital-allocation/growth-vs-product-spend` - Growth vs product investment - `/blog/capital-allocation/operations-budget` - Operations budgeting - `/blog/capital-allocation/technical-debt-investment` - Technical debt decisions ### Cash Flow Management - `/blog/cash-flow-management/accounts-payable` - AP management - `/blog/cash-flow-management/accounts-receivable` - AR management - `/blog/cash-flow-management/credit-facilities` - Credit facilities - `/blog/cash-flow-management/inventory-cash-flow` - Inventory optimization ### Compensation Strategy - `/blog/compensation-strategy/benefits-strategy` - Benefits planning - `/blog/compensation-strategy/bonus-plans` - Bonus structure design - `/blog/compensation-strategy/equity-compensation` - Equity compensation - `/blog/compensation-strategy/executive-compensation` - Executive pay - `/blog/compensation-strategy/salary-bands` - Salary band structure - `/blog/compensation-strategy/sales-compensation` - Sales compensation ### Compliance & Audit - `/blog/compliance-audit/compliant-finance-processes` - Compliant processes - `/blog/compliance-audit/enterprise-compliance` - Enterprise compliance - `/blog/compliance-audit/financial-statement-audit` - Financial audits - `/blog/compliance-audit/gdpr-ccpa-finance` - Privacy compliance - `/blog/compliance-audit/soc-2-guide` - SOC 2 compliance ### Cost Management - `/blog/cost-management/activity-based-costing` - Activity-based costing - `/blog/cost-management/headcount-efficiency` - Headcount planning - `/blog/cost-management/margin-improvement` - Margin optimization - `/blog/cost-management/technology-spend` - Tech spend management ### Debt Financing - `/blog/debt-financing/asset-based-lending` - Asset-based lending - `/blog/debt-financing/bank-vs-alternative-lenders` - Lender comparison - `/blog/debt-financing/debt-refinancing` - Refinancing options - `/blog/debt-financing/equipment-financing` - Equipment loans - `/blog/debt-financing/loan-covenants` - Loan covenant management - `/blog/debt-financing/sba-loans` - SBA lending ### Fractional CFO - `/blog/do-you-need-fractional-cfo` - When to hire - `/blog/do-you-need-fractional-cfo/hire-when-bigger` - Scaling triggers - `/blog/cfo-interview-secrets` - Hiring fractional CFO ### Additional Blog Categories - Alternatives and comparisons - Financial planning and analysis - Financial technology - Fractional CFO services - Fundraising - Growth - KPI and metrics - Mergers and acquisitions - Profitability - SaaS metrics - Tax planning - And more (100+ articles total) ## Services | Tier | Description | |------|-------------| | Accounting | Bookkeeping, transaction processing, monthly close, financial statements | | Controller | Accounting oversight, internal controls, compliance, audit prep | | Treasury | Cash management, banking relationships, AP/AR optimization, payments | | CFO/FP&A | Strategic finance, forecasting, budgeting, board reporting, capital strategy | ## Contact - Website: https://eaglerockcfo.com - Dan Settel (Partner): dan@eaglerockai.com - Location: Based in Seattle, serving clients nationwide ## Lead Magnet Downloads - `/Eagle_Rock_Stage_Specific_CFO_Book.pdf` - Free book on hiring CFOs by stage - `/WhitePapers/Rethinking Executive Compensation_ A Behavioral Economics Framework.pdf` - Executive compensation whitepaper ## Authentication (App Dashboard) Separate authenticated dashboard at `/app` for existing clients: - Revenue analysis - Profitability tracking - Cash flow monitoring - Working capital management - Expense analysis Note: The `/app` routes require authentication and are not included in LLM crawling. ## Content last updated February 2026