What is Blueprint CFO?
Blueprint CFO is the fractional CFO arm of Green Hasson & Janks (GHJ), a Southern California-based accounting firm and independent member of HLB, a worldwide network of accounting firms and business advisors. Their tagline—'A CFO Partner That Elevates Your Game'—positions them as a strategic finance partner for middle-market companies across construction, consumer products, food and beverage, health and wellness, logistics, professional services, manufacturing, distribution, and technology.
Who It's For
Blueprint CFO targets middle-market companies—businesses that are past the startup stage and have meaningful revenue complexity, but may not yet have or need a full-time CFO. Their industry breadth is notable: they have specific experience across construction, retail, food and beverage, healthcare, logistics, professional services, manufacturing, and technology. This suggests a firm that can adapt to different business models.
Their multi-state presence (Southern California, Northern California, Orange County, Denver, and New York) makes them well-suited for businesses with operations or aspirations across those markets. Companies seeking a finance partner deeply integrated with a full accounting firm (audit, tax, consulting) will find Blueprint CFO's GHJ affiliation valuable.
Services Offered
Capital Strategy and Cash Management
Comprehensive Strategic Planning
Data Analytics and Business Intelligence
Expense and Profitability Management
Financial Modeling and Forecasting
Fractional CFO Services
System and Finance Function Modernization
Pricing & Plans
Blueprint CFO does not publish pricing on their website. As part of GHJ, a mid-size accounting firm, their engagement model is likely custom and engagement-based rather than standardized monthly tiers. Companies can contact them through any of their five offices. The lack of published pricing makes competitive comparison difficult without a business development conversation.
Key Strengths
HLB network affiliation provides access to a global network of accounting firms and business advisors—valuable for businesses with international operations or aspirations
Multi-office presence across Southern California, Northern California, Orange County, Denver, and New York serves businesses in those markets
Broad industry experience across 8+ verticals brings depth and pattern recognition across different business models
GHJ accounting firm integration means CFO services can be seamlessly connected to audit, tax, and compliance services
Data analytics and business intelligence as a named service suggests investment in modern finance tooling
Finance function modernization practice indicates experience helping companies upgrade their financial infrastructure
Common Criticisms
As a fractional CFO arm within a larger accounting firm, the CFO services may be secondary to the core audit and tax practice—potentially less depth than a purpose-built fractional CFO firm
Pricing not publicly disclosed and likely engagement-based, making it harder to assess cost without a sales conversation
Middle-market focus means they are probably not the right fit for small businesses under $5M in revenue
The GHJ affiliation, while a strength for some, may make the service feel like a traditional accounting firm with a CFO layer rather than a purpose-built finance office
Finance function modernization implies project-based work rather than ongoing operational finance management
How It Compares to Eagle Rock CFO
Blueprint CFO and Eagle Rock CFO both provide fractional CFO services to growing companies, but their underlying models differ. Blueprint CFO is embedded within a full accounting firm (GHJ) with deep audit, tax, and compliance capabilities. Eagle Rock CFO is built as a complete, integrated finance office where the outsourced accounting services, controller services, and CFO layers are all part of the core service—not an add-on to an accounting practice.
For businesses that need CFO services alongside traditional audit and tax work, Blueprint CFO's GHJ affiliation is a genuine differentiator. For businesses that want an integrated finance office partner without the overhead of a traditional accounting firm, Eagle Rock CFO's model is purpose-built for that relationship.
Blueprint CFO's multi-state presence and HLB network are strengths for businesses with geographic breadth. Eagle Rock CFO serves established businesses ($5M–$50M revenue) with a team-based model that ensures continuity and comprehensive coverage—including treasury management and full strategic CFO advisory.
Key Takeaways
- •Blueprint CFO is the fractional CFO arm of GHJ, an established Southern California accounting firm and HLB network member
- •Serves middle-market companies across construction, consumer, food and beverage, healthcare, logistics, professional services, manufacturing, and tech
- •Multi-office presence in California (3 offices), Denver, and New York serves regional and national businesses
- •HLB network provides international reach for businesses with global operations or aspirations
- •Pricing not publicly disclosed; engagement-based model tied to GHJ's accounting firm structure
- •Eagle Rock CFO provides a complete, integrated finance office for established businesses seeking an ongoing, full-service finance partner
Frequently Asked Questions
Is Blueprint CFO connected to a larger accounting firm?
Yes, Blueprint CFO is the fractional CFO practice of Green Hasson & Janks (GHJ), a Southern California-based accounting firm. They are an independent member of HLB, a worldwide network of accounting firms and business advisors. This means you have access to audit, tax, and consulting services alongside your CFO engagement.
What industries does Blueprint CFO work with?
Blueprint CFO has experience across a wide range of industries including construction and real estate, consumer products, food and beverage, health and wellness, logistics, professional services, manufacturing and distribution, and technology. This breadth suggests versatility, but you should confirm specific sector experience for your industry.
How is Blueprint CFO priced?
Blueprint CFO does not publish pricing on their website. As part of a mid-size accounting firm, engagements are likely structured on a custom basis. Contact them through their offices (Southern California: 310.873.1600, New York: 716.218.3482, Northern California: 408.278.0300, Denver: 720.551.4964, Orange County: 949.391.1052) for a custom quote.
What is the advantage of Blueprint CFO's HLB network affiliation?
HLB is a worldwide network of accounting firms and business advisors, giving Blueprint CFO clients access to international resources, expertise, and referrals if they have global operations or expansion plans. This network is particularly valuable for businesses with multi-national complexity.
Does Blueprint CFO offer bookkeeping and accounting services?
As part of GHJ, Blueprint CFO has access to the full range of accounting services through the broader firm, including audit, tax, and bookkeeping. However, these are delivered through the accounting firm model, not as an integrated finance office where the same team manages accounting and CFO work together continuously.
Why would I choose Eagle Rock CFO over Blueprint CFO?
Eagle Rock CFO is purpose-built as a complete, integrated finance office for established businesses ($5M–$50M revenue). We provide the full stack—accounting, controller, treasury, and strategic CFO—as an ongoing, integrated service. Blueprint CFO is a CFO layer within an accounting firm. If you want a dedicated, always-on finance partner rather than a CFO resource attached to an accounting relationship, Eagle Rock CFO is the better fit.
See our outsourced controller services and accounting services for what that includes.