Frequently Asked Questions
Quick answers to common questions about working with us.
What's the difference between a bookkeeper, accountant, controller, and CFO?
Bookkeepers record transactions — coding, categorizing, reconciling. Accountants produce statements from that data. Controllers oversee the whole accounting operation and ensure accuracy. CFOs focus on using the numbers to make decisions — strategy, forecasting, capital allocation. Most growing companies have a bookkeeper but need a CFO-level perspective on their business.
We have a bookkeeper. Why do we need more?
Bookkeepers close the books. We help you use them. If your bookkeeper produces accurate statements but you're still making major decisions on gut feel, you need the strategic layer on top. We work with your existing team to add the CFO-level perspective they can't provide.
We already have a CFO. What would we use Eagle Rock for?
Most CFOs we work with are stretched thin — buried in operational finance, month-end close, and board prep. We handle the analytical heavy lifting: FP&A, dashboards, scenario modeling, and research that frees them to focus on strategy and capital allocation.
Why price as a percentage of revenue?
It aligns our incentives with yours. When your revenue grows, we grow — and we're invested in your financial health, not just processing transactions. It also means pricing scales naturally with your business without awkward conversations about scope creep.
How does the percentage vary within the 0.3-1% or 1-3% range?
The percentage depends on complexity — number of entities, transaction volume, industry-specific accounting needs, and how much standardization already exists in your financial processes. We'll give you a clear number after a brief discovery call.
We have $5M in revenue. Which service fits us?
At $5M, you're likely outgrowing a part-time bookkeeper but may not need a full-time CFO. Accounting Only handles the close and reporting. FP&A adds strategic analysis and visibility into profitability. Full Finance Office is for companies that want one team owning the entire finance function. Most clients start with FP&A and add accounting as they grow.
We have $20M+ in revenue. Is this for us?
Absolutely. At $20M+, you need real financial infrastructure — not a bookkeeper and a CPA doing their own thing. Full Finance Office is designed for this stage. You get a complete function: accounting, treasury, reporting, and a senior finance partner who knows your business.
How long does it take to onboard?
FP&A analysis starts within days — you'll see initial findings within the first week. Accounting transitions take 1-4 weeks for a full takeover. We run parallel with your existing process first to validate quality before taking over.
Do you replace our existing CPA or tax advisor?
No. We work alongside your CPA and tax advisor. They handle tax filings and compliance. We focus on the day-to-day finance operations, reporting, and strategy that running a business requires.
Can you help with capital raises or M&A?
Yes. For Full Finance Office clients, we prepare data rooms, build investor-ready financial models, and help you tell your financial story to banks, PE firms, or strategic acquirers. We make sure your numbers are airtight before any capital conversation.
Is there a minimum commitment?
No. All plans are month-to-month. No long-term contracts. We earn your business every month.
How do we communicate?
Email and video calls. We set up a regular cadence based on your needs — typically weekly or bi-weekly for FP&A clients. You also have direct access to your finance team via email and Slack for quick questions.