What Is Jirav?

Jirav is built for two audiences: accounting firms and CFO advisors who want to offer FP&A services to their SMB clients without building the capability in-house, and VC-funded companies that need sophisticated driver-based modeling to communicate their financial trajectory to boards and investors.

For businesses that want someone to actually do their finance work—close their books, manage cash flow, prepare tax returns—Jirav is the wrong tool. The software models data that someone else has already processed; it does not process the data. Without clean accounting foundations, Jirav’s modeling capabilities have nothing to work with.

Jirav’s core product is software: forecasting (mid-range, long-range, rolling), budgeting and annual planning, scenario planning, driver-based 3-statement modeling, automated reporting and dashboards, and industry-specific KPI libraries. They integrate with accounting software (QuickBooks, Xero), workforce platforms, Google Sheets, and Excel.

FP&A advisory services are available as an add-on through certified partners, but Jirav itself is a software platform, not a service firm. The wholesale pricing model for accounting firms is notable—partners can white-label the platform and offer FP&A services to their own clients at scaled rates.

Jirav publishes pricing: Controller Essentials starts at $50/month; CFO Enterprise starts at $150/month; the overall price range is $100–$750/month. This pricing is for the software only and does not include implementation support or advisory services. At the entry level, the cost is accessible for small businesses; at the enterprise tier, pricing competes with more comprehensive finance solutions.

The accounting firm wholesale pricing model means that end clients may pay layered fees—Jirav’s platform fee plus the advisory firm’s markup—making total cost higher than it initially appears.

Jirav’s driver-based modeling approach is more sophisticated than spreadsheet-based forecasting. By linking operational drivers (headcount, revenue per unit, conversion rates) to financial outcomes, businesses get dynamic models that update with changing assumptions rather than static projections.

The platform’s integrations with major accounting software and workforce tools reduce the manual data entry that makes FP&A tedious for SMBs. Real-time dashboards and KPI libraries tailored by industry help businesses understand their performance without building those frameworks from scratch.

For accounting firms, the white-label and client management capabilities are a genuine revenue opportunity—offering FP&A services without hiring FP&A staff.

Jirav is a tool, not a team. Businesses that need someone to actually process their transactions, close their books, or manage AP/AR will be disappointed. The software assumes clean data from somewhere else; if that foundation is weak, the output is weak.

The pricing can escalate quickly at the per-seat or per-feature level. Businesses with multiple entities, complex consolidations, or high-volume workforce data may find that their actual cost exceeds the published range.

Adoption can be challenging for teams without finance backgrounds. Driver-based modeling requires input discipline, and if department heads don’t engage with the tool, the models become theoretical rather than practical.

Jirav and Eagle Rock CFO are fundamentally different products: one is software, one is a full-service finance office. Jirav models data that the finance function produces; Eagle Rock builds the finance function that produces the data. Using Jirav without a strong accounting foundation is like building a CFO dashboard on top of incomplete books—the visualization looks impressive but the underlying numbers are wrong.

Eagle Rock integrates real-time AI dashboards as part of our service model, giving businesses the same financial visibility Jirav provides—but with the human team to ensure the data is accurate, the models are grounded in reality, and the strategic interpretation is built in.

For businesses that already have strong accounting infrastructure and just need better modeling tools, Jirav is a solid choice. For businesses that need someone to build and run the entire finance function through our outsourced accounting services, controller services, and treasury management, Eagle Rock is the answer.

See our outsourced controller services and accounting services for what that includes.