What is M.I. Business Consulting (Flip Fractional)?
M.I. Business Consulting, now operating as Flip Fractional, is a Denver-based firm offering plug-in executive teams for high-growth brands needing CFO, COO, and CSO leadership.
Who It's For
Flip Fractional (formerly M.I. Business Consulting) targets high-growth SMB businesses and scaling brands experiencing the common pattern of outgrowing their infrastructure before outgrowing their revenue. Their plug-in exec team model appeals to founders who've hit the ceiling of what a single finance person can handle and need a full leadership team without the full-time executive cost.
The ideal customer is growing fast—often 2x+ year-over-year—and finding that their current finance function (or lack thereof) cannot keep pace. Companies with $3M–$20M revenue that have raised capital or are preparing to, and need professional backend infrastructure to support continued growth, are Flip Fractional's sweet spot.
Services Offered
Flip Fractional offers fractional executives across three roles: Fractional CSO (Chief Strategy Officer), Fractional CFO (Chief Financial Officer), and Fractional COO (Chief Operating Officer). Rather than offering individual contractors, they position themselves as providing a complete plug-in team. Financial and strategic consulting is embedded in each executive role. Their tagline 'Fix it. Flip it. Scale it.' suggests a three-phase engagement model: diagnose current issues, implement solutions, and support scaling.
Pricing & Plans
Flip Fractional explicitly uses a fixed-rate pricing model with unlimited access—no timesheets or per-hour billing. This differentiates them from traditional fractional arrangements and signals a commitment-based relationship rather than transactional time tracking. The pricing structure suggests monthly retainers that provide full access to their executive team. Specific pricing tiers are not publicly disclosed, requiring consultation for custom quotes. The no-timesheet model means clients don't monitor hours—they focus on outcomes.
Key Strengths
The plug-in executive team concept is Flip Fractional's primary differentiator—clients don't just get a fractional CFO, they potentially get CFO plus COO plus CSO as an integrated team depending on engagement scope. Their fixed-rate unlimited access model aligns incentives differently than hourly billing, encouraging clients to fully leverage the relationship. Built by operators who experienced the scaling challenge firsthand, the firm brings internal perspective rather than pure consulting detachment. The Denver base and 2022 founding suggest a modern, tech-forward approach to fractional executive services.
Common Criticisms
Flip Fractional's model offers strategic and operational executive support but may not include dedicated accounting and controller functions. Companies specifically needing hands-on bookkeeping, month-end close management, or detailed financial operations may find the focus on executive-level strategy leaves a gap. The small team size (at least 5 members) may limit capacity for multiple large engagements simultaneously. Early-stage companies under $1M revenue may find the model and pricing disproportionate to their needs. The emphasis on fast-growth brands may not serve more stable, slower-growth companies looking for steady-state finance support.
How It Compares to Eagle Rock CFO
Flip Fractional provides plug-in executive leadership (CFO, COO, CSO) at the strategic level, while Eagle Rock CFO provides a complete outsourced finance office covering accounting, controller, treasury, and CFO/FP&A. Flip Fractional's team focuses on strategic and operational leadership, whereas Eagle Rock includes the full operational finance layer from transaction processing through board-ready reporting. For companies needing only strategic executive support, Flip Fractional may be appropriate. For companies needing an integrated full-stack finance function, Eagle Rock's model is more comprehensive. Eagle Rock's team-based structure also provides greater capacity for companies scaling quickly through our outsourced accounting services, controller services, and treasury management."
Key Takeaways
- •M.I. Business Consulting rebranded as Flip Fractional, a Denver-based plug-in executive team provider.
- •They offer fractional CFO, COO, and CSO services with a fixed-rate, unlimited access pricing model.
- •Target customers are high-growth brands and scaling SMBs, typically $3M–$20M revenue.
- •No timesheets or hourly billing—clients pay for access and outcomes, not hours logged.
- •Focus is on executive-level strategy and leadership rather than detailed accounting operations.
- •Eagle Rock CFO provides complete finance office coverage including accounting and controller functions alongside strategic CFO/FP&A.
Frequently Asked Questions
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See our outsourced controller services and accounting services for what that includes.