What is sebCFO?
SebCFO is a New York-based CPA firm offering bookkeeping, tax planning, and fractional CFO services for startups and real estate investors. Founded in 2021 by Sebastian Fidilio Jr., CPA (who brings Big 4 and investment banking background), they serve 70+ clients across small business and real estate. Their positioning is "Fortune 500-level finance for small businesses" with a claimed average profit lift of 35%+ within 6 months. They operate in the NY, NJ, CT region and target businesses $5M-$25M revenue alongside real estate investors with STR/LTR portfolios and syndications.
Who It's For
sebCFO targets two primary segments: scaling businesses ($5M-$25M revenue, including PE-backed companies) and real estate investors (short-term rental, long-term rental portfolios, and syndications). Their ideal client wants clean, investor-ready financials every month alongside strategic CFO guidance.
Their NYC positioning and regional focus (NY, NJ, CT) suggests they serve the Northeast startup and real estate ecosystems. The Big 4 and investment banking background of the founder resonates with founders who have finance backgrounds themselves and want a similarly credentialed partner.
sebCFO is less suited for large enterprises, companies outside the NY/NJ/CT region, or businesses that need in-person CFO presence rather than remote engagement.
Services Offered
Monthly Bookkeeping: Monthly close and financial statement preparation, tax-ready reporting
Tax Planning & Compliance: Year-round tax strategy, entity optimization, and tax filing
Fractional CFO: Strategic guidance including KPI dashboards, cash flow planning, and board reporting
Real Estate Investor Services: Specialized services for STR/LTR portfolios and real estate syndications
Startup CFO Services: Financial leadership for early-stage companies
Events & Hospitality: Support for production companies, venues, and festivals
Pricing & Plans
sebCFO offers three pricing tiers that are publicly disclosed—unusual in this market and refreshingly transparent: Lite Package from $500/month (quarterly close, basic reporting, email support), Growth Package from $2,500/month (monthly reporting, tax filings, CFO sessions), and Executive Package at custom pricing (full CFO support, budgets, forecasting, board prep).
Pricing scales with business complexity—factors include number of entities, transaction volume, and payroll complexity. The transparent pricing makes sebCFO unusual among fractional CFO services that typically hide pricing behind consultation calls.
At $500/month for Lite and $2,500/month for Growth, sebCFO is accessible for early-stage companies. The Executive Package at custom pricing serves more complex engagements.
Key Strengths
Transparent Pricing: sebCFO is one of the few fractional CFO services that publishes pricing. Lite at $500/month, Growth at $2,500/month, and Executive at custom pricing—prospects know what they're getting into before a sales call.
Founder Credentials: Sebastian Fidilio Jr., CPA brings Big 4 audit experience and investment banking background—a credential stack that resonates with founders who have similar backgrounds.
Profit Lift Claims: The "average profit lift of 35%+ within 6 months" claim is specific and measurable. While such claims should be verified, it suggests confidence in their ability to drive tangible business improvements.
ROI Calculator: Their website includes an ROI calculator showing approximately 4-month payback and 3.1x ROI on fractional CFO fees. This kind of quantitative sales support is sophisticated and suggests a metrics-driven approach.
Dual Focus: Startups and real estate investors are quite different businesses. The ability to serve both suggests versatility and a foundation in core financial principles that transfer across verticals.
White-Glove Positioning: The "white-glove" service framing and emphasis on responsiveness differentiate from firms that treat clients as transaction volumes.
Common Criticisms
Solo Practitioner Model: Despite the "CFO" branding, sebCFO is essentially a solo CPA with occasional support. The firm has one named professional (Sebastian Fidilio Jr.) with 70+ clients—this is a key-person risk scenario.
Geographic Concentration: NYC-based with NY/NJ/CT focus. Companies outside this region, or those with distributed operations, may find the regional concentration limiting.
Capacity Constraints: 70+ clients with one named professional raises questions about how much attention each client actually receives. At some point, quality and responsiveness will suffer.
Newer Firm: Founded in 2021, sebCFO is only 4-5 years old. While the founder has prior experience, the firm itself lacks a long track record.
Real Estate vs. Startup Expertise: The dual focus (startups and real estate) may mean less depth in either area. Companies in one vertical may prefer a specialist over a generalist.
Scaling Challenges: As sebCFO grows, the solo practitioner model will need to evolve. The transition from solo to team often creates service disruptions.
How It Compares to Eagle Rock CFO
Team vs. Individual: Eagle Rock provides a full team (accountants, controllers, CFO/FP&A). sebCFO is a solo practitioner with support. For companies needing more than one person's bandwidth, Eagle Rock scales more naturally.
Service Depth: Eagle Rock's complete finance office covers accounting, controller, treasury, and CFO/FP&A. sebCFO covers bookkeeping, tax, and CFO—likely with less depth in treasury and complex FP&A through our outsourced accounting services, controller services, and treasury management."
Revenue Stage: Both target similar stages ($5M-$25M), but Eagle Rock's upper range extends to $50M. sebCFO may need to refer clients as they grow beyond $25M; Eagle Rock can grow with companies longer.
Geographic Coverage: sebCFO is NY/NJ/CT-focused. Eagle Rock serves national clients with distributed engagement models.
Pricing Transparency: sebCFO publishes pricing ($500, $2,500, custom)—unusual and customer-friendly. Eagle Rock doesn't publish pricing, but the engagement model is designed for predictability.
Real Estate Specialization: sebCFO serves real estate investors with specific expertise. Eagle Rock serves established businesses more broadly without specific real estate vertical focus.
Key Takeaways
- •sebCFO is best for small businesses ($5M-$25M revenue) in the NY/NJ/CT region seeking bookkeeping, tax, and fractional CFO services with a solo practitioner who has Big 4 and investment banking credentials.
- •Their transparent pricing (Lite $500/month, Growth $2,500/month, Executive custom) is unusual and refreshing in a market where most firms hide pricing behind sales calls.
- •The founder's Big 4 and investment banking background provides credible expertise for founders who have similar backgrounds and want a peer-level financial partner.
- •The solo practitioner model (one named professional serving 70+ clients) raises key-person risk and capacity concerns—companies needing dedicated attention or growing beyond 25M revenue may outpace what sebCFO can provide.
- •Real estate investors (STR/LTR portfolios, syndications) may find sebCFO's specific expertise in this area valuable, alongside their startup CFO services.
- •For companies seeking a complete finance office team (accounting, controller, treasury, CFO/FP&A) with national coverage and deeper service depth, Eagle Rock CFO is a stronger alternative.
Frequently Asked Questions
What does sebCFO cost?
sebCFO publishes their pricing: Lite Package from $500/month (quarterly close, basic reporting, email support), Growth Package from $2,500/month (monthly reporting, tax filings, CFO sessions), and Executive Package at custom pricing (full CFO support, budgets, forecasting, board prep). Pricing scales with complexity.
Where is sebCFO located?
sebCFO is based in New York, NY and serves clients in NY, NJ, and CT. They serve the Northeast US startup and real estate ecosystems.
Who founded sebCFO?
Sebastian Fidilio Jr., CPA is the founder of sebCFO. He brings Big 4 audit experience and investment banking background, positioning the firm as "Fortune 500-level finance for small businesses."
What companies does sebCFO work with?
sebCFO works with small businesses ($5M-$25M revenue, including PE-backed companies) and real estate investors (STR/LTR portfolios and syndications). They also serve events and hospitality businesses (production companies, venues, festivals).
Does sebCFO offer tax planning services?
Yes. sebCFO offers year-round tax planning and compliance, including entity optimization. Their tax services are integrated with their bookkeeping and CFO offerings for proactive tax strategy rather than reactive filing.
What is the Lite Package at $500/month?
The Lite Package from $500/month includes quarterly close, basic financial reporting, and email support. This is designed for smaller businesses that need reliable bookkeeping and tax-ready financials without monthly CFO sessions.
How does sebCFO claim 35% profit lift?
sebCFO claims an average profit lift of 35%+ within 6 months for their clients. While this metric should be verified in practice, it suggests their CFO and financial guidance drives measurable business improvement through better financial management, tax strategy, and strategic planning.
How does sebCFO compare to Eagle Rock CFO?
sebCFO is a solo practitioner with Big 4/investment banking credentials serving NY/NJ/CT. Eagle Rock provides a complete finance office team with national coverage. Eagle Rock is better for companies needing full-stack finance (accounting, controller, treasury, FP&A); sebCFO is accessible for smaller NY-based companies wanting a credentialed solo partner.
See our outsourced controller services and accounting services for what that includes.