Collections Strategy: Professional Approaches to Getting Paid
Nobody likes making collection calls. But unpaid invoices don't pay themselves. An effective collections strategy is persistent but professional, firm but fair. It gets you paid while preserving customer relationships—because most late payers aren't bad people, they're busy people managing their own cash flow.

Collection is often treated as an adversarial activity—us versus them. That's the wrong mindset. Most collection issues stem from process problems (invoice didn't reach the right person), confusion (questions about the bill), or customer cash flow (they're managing tight cash too).
A good collections strategy addresses these root causes while being persistent enough to ensure you're not forgotten in the payment queue.
Professional
Approach as a business partner requesting payment, not an adversary
Persistent
Regular follow-up shows seriousness without being annoying
Solution-Oriented
Ask how to resolve issues, not just demand payment
Documented
Record every conversation, promise, and outcome
Collection Philosophy
Key Principles
- Professional, not aggressive: You're not a debt collector. You're a business partner requesting payment for services delivered.
- Persistent, not annoying: Regular follow-up shows you're serious. Harassment damages relationships.
- Solution-oriented: Ask "how can we resolve this?" not "why haven't you paid?"
- Document everything: Notes on every conversation, every promise, every outcome.
Understanding Why People Don't Pay
- Invoice never arrived: Went to wrong person, spam folder, lost in AP pile
- Dispute or confusion: Questions about what was billed
- Cash flow issues: They're managing their own tight cash
- Process problems: Missing PO number, needs approval, in the system
- Deliberate slow pay: Some companies stretch payments as policy
- Actual inability to pay: Financial distress
Most Late Payments Are Not Malicious
The vast majority of late payments result from process issues, not intent to avoid payment. Your first approach should always assume the customer wants to pay and something is preventing it. This attitude leads to faster resolution and preserved relationships.
Collection Cadence
A structured timeline ensures consistent follow-up without over- or under-communicating.
Sample Collection Timeline (Net 30)
Day -7: Courtesy Reminder (Automated)
Friendly email: "Invoice #123 will be due next week. Let us know if you have questions."
Day 0: Due Date (Automated)
"Invoice #123 is due today. Click here to pay."
Day 7: First Past Due (Automated + Manual Review)
"Invoice #123 is now 7 days past due. Please remit or contact us."
Day 14: Second Past Due + Phone Call
Email plus phone call to AP contact. "I'm following up on invoice #123..."
Day 30: Escalation Notice
Email to higher contact. "This invoice is significantly past due. Can you help?"
Day 45: Final Notice
Formal demand. "Payment required within 10 days or we will pursue other remedies."
Day 60+: Collection Escalation
Credit hold, collection agency, or legal action.
Adjusting the Cadence
- Large invoices: Start follow-up earlier, escalate faster
- Key accounts: More personal touch, involve relationship owner
- Small invoices: May rely more on automation to be cost-effective
- Repeat offenders: Tighter terms, faster escalation
Communication Templates
Friendly Reminder (Pre-Due)
"Hi [Name], just a friendly reminder that invoice #[XXX] for $[amount] will be due on [date]. If you have any questions or need anything from our side to process payment, please let us know. [Payment link]"
First Past Due
"Hi [Name], I wanted to follow up on invoice #[XXX] for $[amount], which was due on [date]. Please let me know if there's anything preventing payment or if you have questions about the invoice. [Payment link]"
Phone Script
"Hi, this is [Name] from [Company]. I'm calling about invoice #[XXX] from [date], which is now [X] days past due. I wanted to check if there's anything I can help with to get this processed. [Pause for response]"
Escalation Email
"Hi [Name], I'm reaching out because we have an outstanding invoice #[XXX] for $[amount] that's now [X] days past due. Our previous attempts to resolve this through your AP team haven't been successful. Can you help us understand what's needed to get this paid? We value our relationship and want to find a solution."
Final Notice
"Dear [Name], despite multiple attempts to resolve the outstanding balance of $[amount] (invoice #[XXX], originally due [date]), we have not received payment or response. If payment is not received within 10 business days, we will be forced to pursue other collection remedies and may need to suspend services. Please contact me immediately to discuss."
Escalation Paths
Internal Escalation
- Relationship owner: Sales rep or account manager may have influence
- Finance leadership: CFO-to-CFO can sometimes cut through
- Executive contact: CEO or owner for strategic relationships
External Escalation
- AP supervisor: Above the AP clerk who handles day-to-day
- Controller/CFO: Decision makers on payment
- Operations contact: Person who uses your product/service
Collection Actions
- Credit hold: Stop new orders until paid
- Service suspension: If contract allows
- Collection agency: Third party (typically for older/smaller debts)
- Legal action: Last resort (costly, time-consuming)
When to Involve Sales
Involving the sales rep can help or hurt. It helps if they have a strong relationship and can influence. It hurts if it undermines your authority or the rep tries to protect the relationship at expense of getting paid. Use judgment based on specific relationships.
Payment Plans and Negotiations
When to Offer Payment Plans
- Customer expresses inability to pay full amount: Better to get something than nothing
- Good customer in temporary difficulty: Preserve relationship for future
- Large balance: Structured payments may be only option
Structuring Payment Plans
- Initial payment: Require meaningful first payment (30-50%)
- Short duration: 2-4 months, not years
- Automatic payments: Set up auto-debit for installments
- Written agreement: Document terms and consequences of default
Settling for Less
When might you accept less than full payment?
- Genuine dispute: Part of invoice legitimately contested
- Customer financial distress: Something better than bankruptcy claim
- Cost of collection: Legal fees exceed recovery
- Very old debt: Time value of money, uncertainty
Document the business rationale for any settlement and get appropriate approval.
Write-Off Decisions
At some point, uncollected receivables should be written off. This is an accounting recognition that you won't collect, not permission to stop trying.
When to Write Off
- Customer bankruptcy: Debt likely unrecoverable
- Customer out of business: No one to collect from
- Extensive collection efforts exhausted: All reasonable efforts made
- Cost exceeds recovery: Legal costs more than debt
- Time-based policy: Many companies write off at 180+ days
Write-Off Process
- Document collection efforts: Show you tried to collect
- Approve at appropriate level: CFO or controller typically
- Record in accounting: Debit bad debt expense, credit AR
- Continue collection: Write-off doesn't mean give up
- Tax treatment: May be deductible; consult tax advisor
Bad Debt Reserve
Rather than writing off individual invoices, many companies maintain a bad debt reserve:
- Estimate percentage of AR that won't collect (based on history)
- Book reserve against AR
- Adjust reserve as actual write-offs occur
- Provides smoother earnings impact
Preserving Customer Relationships
Balance Firmness and Relationship
- Always professional: Never angry, accusatory, or personal
- Give benefit of doubt: Assume good intent until proven otherwise
- Offer solutions: Help resolve what's preventing payment
- Know when to push: Polite persistence gets paid
After Collection
Once paid, don't hold grudges:
- Thank them: "Thank you for bringing this current"
- Rebuild relationship: Return to normal business interaction
- Adjust terms if needed: Shorter terms or deposits for repeat late payers
- Learn and improve: Was there something we could have done better?
The Relationship Test
Ask yourself: "Would I be comfortable if this customer heard my collection call/email?" If not, adjust your approach. You can be firm and persistent while remaining professional and respectful.
Need Help with Collections?
Eagle Rock CFO helps companies build effective collections processes: cadence design, template development, escalation procedures, and ongoing management. Let us help you get paid without damaging relationships.
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