Eagle Rock CFO vs DTC Wealth

DTC Wealth brings e-commerce-specific financial expertise to direct-to-consumer brands. Eagle Rock is a complete finance team for established businesses across all industries.

Key Takeaways

  • DTC Wealth specializes in direct-to-consumer and e-commerce brand finance
  • DTC Wealth focuses on growth, efficiency, inventory management, and cash flow for DTC
  • Eagle Rock serves established businesses at $5M–$50M across all industries
  • DTC Wealth pricing available by request; Eagle Rock starts at $1,750/month

What DTC Wealth Does Well

DTC Wealth has built expertise specifically for direct-to-consumer brands, addressing the unique financial challenges that DTC businesses face: multi-channel visibility, inventory management across platforms like Shopify and Amazon, sales tax compliance, and COGS analysis. Their focus on goal-setting for growth, efficiency, inventory management, pricing, and cash flow addresses the core financial metrics that DTC brands track obsessively. If your business is purely e-commerce and you're growing a DTC brand, DTC Wealth understands your world.

What Sets Eagle Rock CFO Apart

Eagle Rock is industry-agnostic—we serve established businesses at $5M–$50M across manufacturing, distribution, professional services, and yes, e-commerce and consumer brands. We provide a complete finance team: accounting, controller, treasury, and FP&A under one roof. Our team has PE-backed experience and can support capital raises, board reporting, and acquisitions. We combine AI-powered analytics with hands-on strategic guidance. If your business spans multiple channels or industries, or if you're preparing for growth capital, Eagle Rock provides the breadth that a DTC specialist may not.

Choose DTC Wealth If You Want...

An advisor who deeply understands the DTC and e-commerce ecosystem—Shopify, Amazon, multi-channel inventory, sales tax, and COGS. DTC Wealth is purpose-built for direct-to-consumer brands that are purely e-commerce and want an expert who already knows the landscape.

Choose Eagle Rock CFO If You Want...

A complete finance team for an established business at $5M–$50M that may be multi-channel or multi-industry. Eagle Rock is the right choice when you need accounting, controller, treasury, and FP&A—not just e-commerce financial advice. Our PE-level experience supports your capital raise, and our industry-agnostic approach means we're not limited to one vertical.

The Eagle Rock Difference

Most fractional CFOs are finance professionals who advise companies. Eagle Rock operators have built companies and bring that hands-on context to every engagement. We don't just deliver numbers—we help you make better decisions with them.

Frequently Asked Questions

Can Eagle Rock support e-commerce and DTC businesses?

Yes. Eagle Rock is industry-agnostic and serves established businesses across all sectors, including e-commerce and consumer brands. We provide the same complete finance function—accounting, controller, treasury, and FP&A—for DTC businesses as we do for any other industry.

How does pricing compare?

DTC Wealth pricing is available by request. Eagle Rock offers tiered pricing starting at $1,750/month for accounting services, with full CFO partnership at $3,500/month and strategic engagement at $7,000/month.

Which is better for an established consumer brand at $20M revenue?

If you're a pure DTC brand at $20M with straightforward e-commerce financials, DTC Wealth's specialization is valuable. If you're at $20M+ with complexity—multiple channels, wholesale, international, or PE interest—Eagle Rock's complete finance team and PE-level experience provides the depth you need.