Eagle Rock CFO vs Fully Accountable

Fully Accountable is a full-service eCommerce accounting firm offering outsourced finance and accounting specifically for online businesses. They understand the unique financial dynamics of eCommerce—inventory management, payment processor reconciliation, Amazon seller finance, Shopify accounting integrations, and the cash flow patterns specific to digital retail. Their services include bookkeeping, fractional CFO, and back-office support tailored for eCommerce and digital businesses. Pricing starts at $2,500/month for their accounting and CFO services, with custom quotes based on complexity. Their eCommerce-specific expertise means they understand the metrics that matter for online retail—return rates, inventory turnover, customer acquisition costs by channel.

Eagle Rock CFO serves all industries—not just eCommerce. For businesses that operate across multiple channels, have physical operations, or are building more complex financial infrastructure, industry-specific focus can become limiting. Our team has experience across manufacturing, distribution, professional services, technology, healthcare, and more.

We provide accounting, controller, treasury, and CFO-level strategy as one integrated team. Our multi-industry experience means we bring cross-pollinated best practices—things that work in logistics that apply to professional services, or treasury management approaches from manufacturing that translate to distribution.

An eCommerce-specific accounting and CFO firm with deep expertise in online retail, inventory management, and digital business finances. Fully Accountable is purpose-built for businesses where the primary revenue channel is digital commerce.

A complete outsourced finance office serving all industries and business models. Eagle Rock is built for established businesses ($5M–$50M revenue) that need integrated accounting, controller, treasury, and CFO services without industry restrictions.