Bowery Capital Review: B2B Software and Technology Growth Equity

In-depth review of Bowery Capital: their B2B software investment thesis, portfolio companies, typical deal sizes, and how to prepare for investment.

Key Takeaways

  • •Focus on Technology companies
  • •Investment range: $25M-$75M in equity
  • •Based in United States
  • •Growth equity focus
  • •Active value creation approach

Notable Portfolio Companies

Bowery Capital has built a portfolio of leading B2B software companies: Company Sector Notes Klaviyo Marketing Tech Email marketing platform Ironclad Legal Tech Contract lifecycle management Pendo Product Analytics Product experience platform Lever HR Tech Recruiting and ATS Gainsight Customer Success Customer success platform ChartMogul Analytics Subscription analytics Bowery has invested in over 40 B2B software companies and has a strong track record of successful exits.

What Bowery Looks For

Bowery Capital focuses on early-stage B2B software startups modernizing enterprise technology. The firm targets companies with $1M-$15M ARR, strong product-market fit, recurring revenue characteristics, and exceptional founding teams with domain expertise in their respective markets.

Pro Tip

Pro Tip Bowery is known for their deep B2B software expertise and operational resources. They bring significant domain knowledge and can help with scaling. Be prepared to discuss your growth metrics in detail.
  • PE firms like Bowery expect sophisticated SaaS metrics and financial infrastructure: SaaS Metrics
  • ARR and MRR growth
  • Net revenue retention
  • Gross margin
  • Customer churn rate Growth Metrics
  • CAC and LTV
  • Payback period
  • Logo growth
  • Expansion revenue

How Eagle Rock Helps

How Eagle Rock Helps We help software companies prepare for PE investment by building sophisticated financial infrastructure, detailed SaaS metrics tracking, and growth models. Our fractional CFO services ensure your company meets the criteria that firms like Bowery require.

Pro Tip

Demonstrate a strong management team with equity ownership alignment.

Frequently Asked Questions

What industries does focus on?

primarily invests in Technology. The firm seeks companies with strong market positions and clear growth trajectories.

What size companies does acquire?

typically invests $25M-$75M in equity, targeting companies with enterprise values in the lower to middle market range.

What is 's typical investment size?

The firm's equity investments generally range from $25M-$75M, positioning them as active investors who can provide meaningful capital for growth.

How long does 's due diligence process take?

Due diligence timelines vary by deal complexity, but typically conducts thorough financial, operational, and market due diligence over several weeks to months.

What should I prepare before engaging with ?

Prepare three years of audited financials, detailed market analysis, management team bios, growth plans, and a clear vision for how the partnership would create value.

How does work with portfolio companies?

takes a partnership approach, working closely with management teams on strategic initiatives, acquisitions, and operational improvements.

Ready to Connect With Bowery Capital?

Prepare your business for private equity investment with expert financial guidance. Our fractional CFO team helps you build the financial infrastructure PE firms expect.

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This article is part of our Private equity firms | Eagle Rock CFO guide.