General Atlantic Review: Growth Equity Technology

In-depth review of General Atlantic: their technology growth investment thesis, portfolio companies.

Key Takeaways

  • •Focus on Consumer, Media, Technology companies
  • •Investment range: $25M-$100M in equity
  • •Based in United States
  • •Growth equity focus
  • •Sector-specialized expertise
  • •Also invests in Healthcare

Portfolio Companies

  • Slack — Technology
  • ByteDance — Media
  • Unilever — Consumer
  • Criteo — Advertising

Pro Tip

Have clear growth initiatives and market expansion plans ready to present.

Frequently Asked Questions

What industries does General Atlantic focus on?

General Atlantic primarily invests in Consumer, Media, Technology. The firm seeks companies with strong market positions and clear growth trajectories.

What size companies does General Atlantic acquire?

General Atlantic typically invests $25M-$100M in equity, targeting companies with enterprise values in the lower to middle market range.

What is General Atlantic's typical investment size?

The firm's equity investments generally range from $25M-$100M, positioning them as active investors who can provide meaningful capital for growth.

How long does General Atlantic's due diligence process take?

Due diligence timelines vary by deal complexity, but General Atlantic typically conducts thorough financial, operational, and market due diligence over several weeks to months.

What should I prepare before engaging with General Atlantic?

Prepare three years of audited financials, detailed market analysis, management team bios, growth plans, and a clear vision for how the partnership would create value.

How does General Atlantic work with portfolio companies?

General Atlantic takes a partnership approach, working closely with management teams on strategic initiatives, acquisitions, and operational improvements.

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This article is part of our Private equity firms | Eagle Rock CFO guide.