Investment Focus & Thesis

Madrona focuses on technology and business services companies. Their investment thesis centers on: Investment Range Equity investments typically ranging from $30M-$100M in companies with enterprise values of $75M-$250M+. Sector Focus Enterprise software, technology services, business services, and tech-enabled services. Enterprise software — B2B software companies with recurring revenue models Technology services — IT services and consulting companies Business services — Recurring revenue business services Tech-enabled services — Services leveraging technology for competitive advantage

Notable Portfolio Companies

Madrona has invested in a diverse portfolio of technology and business services companies: Company Sector Notes Software Solutions Inc Enterprise Software B2B SaaS Technology Services Co Technology Services IT consulting Business Services Group Business Services B2B services Tech Services LLC Technology Services Technology services Enterprise Solutions Corp Enterprise Software Enterprise software Digital Services Inc Tech-Enabled Services Digital services Madrona has built a strong portfolio of technology companies with recurring revenue models and strong growth trajectories.

What Madrona Looks For

Based on their investment patterns, Madrona typically evaluates companies based on: Recurring revenue — Predictable revenue streams with high customer retention Technology differentiation — Proprietary technology that creates competitive advantage Market leadership — Strong competitive position in attractive end markets Management team — Experienced management with deep industry expertise Growth potential — Clear pathways to organic and inorganic growth }> Pro Tip Madrona has deep expertise in technology and understands the unique challenges of scaling software and technology companies. They look for companies with strong unit economics and clear paths to profitability.

The Value of Financial Preparedness

Technology companies need sophisticated financial infrastructure for PE investment: SaaS Metrics • Annual Recurring Revenue (ARR) • Monthly Recurring Revenue (MRR) • Net Revenue Retention • Customer Lifetime Value Financial Infrastructure • Accurate financial statements (GAAP) • KPI dashboards and reporting • Revenue recognition compliance • Cash flow forecasting }> How Eagle Rock Helps We help technology companies prepare for PE investment by building financial infrastructure that demonstrates SaaS metrics strength and supports growth initiatives.

Frequently Asked Questions