Investment Focus & Thesis

New Water Capital focuses on consumer products and industrial companies. Their investment thesis centers on partnering with management teams: Investment Range Equity investments typically ranging from $20 million to $75 million in companies with $30 million to $300 million in revenue. Target Companies Middle market companies with established market positions and growth potential. Consumer products — Branded consumer products and food and beverage companies Industrial manufacturing — Value-added manufacturing companies Industrial services — Recurring revenue industrial service providers Food and beverage — Food manufacturing and distribution Packaging — Consumer and industrial packaging solutions

Notable Portfolio Companies

New Water Capital has built a diversified portfolio across consumer and industrial sectors: Company Sector Notes Dutch Gold Honey Food Products Honey products manufacturer Gravis Industrial Services Bulk transportation packaging Nelson-Miller Manufacturing Engineered components and assemblies Klosterman Baking Food Manufacturing Commercial baking company LUXIT Group Industrial Industrial manufacturing Emerald EMS Electronics Electronics manufacturing services New Water Capital has been actively growing their portfolio, with multiple platform investments and add-on acquisitions in 2025, demonstrating continued deployment of capital into the consumer and industrial sectors.

What New Water Capital Looks For

Based on their investment patterns, New Water Capital evaluates opportunities based on: Market position — Strong competitive positions in growing markets Brand strength — Recognizable brands with customer loyalty Management teams — Experienced operators with proven track records Growth potential — Clear pathways to growth through organic expansion and acquisitions Operational excellence — Demonstrated operational capabilities and efficiency }> Pro Tip New Water Capital focuses on companies with $30M-$300M in revenue. Be prepared to discuss brand strength, customer loyalty metrics, and operational efficiency.

How to Connect With New Water Capital

Approaching New Water Capital requires demonstrating your company's market leadership: 1 Demonstrate Brand Strength Show your brand recognition, customer loyalty, and pricing power. Brand strength is highly valued by New Water. 2 Present Strong Financials Be ready with detailed financial information including revenue, EBITDA, margins, and growth rates. 3 Show Growth Potential Present clear pathways to growth through market expansion, new products, and acquisitions. 4 Build Industry Relationships Many deals come through industry advisors, investment bankers, or professional networks.

The Value of Financial Preparedness

PE firms like New Water expect detailed financial information: Growth Metrics • Revenue growth rates • EBITDA margins • Gross margins • Market share Operational Data • EBITDA breakdown • Working capital requirements • Capital expenditure needs • Customer concentration }> How Eagle Rock Helps We help companies prepare for PE investment by building detailed financial models, operational dashboards, and investor-ready financials. Our fractional CFO services ensure your company is ready for due diligence.

Frequently Asked Questions