Sorenson Capital Review: Salt Lake City's B2B Software & Cybersecurity Expert
Everything you need to know about Sorenson Capital: their B2B software and cybersecurity investment thesis, notable portfolio companies, deal criteria, and how to position your business for investment.
Sorenson Capital is a Salt Lake City-based investment firm focused on early and growth-stage B2B software companies. Founded with deep Utah tech connections, Sorenson Capital invests in product leaders in the cybersecurity and enterprise software sectors.
In 2025, Sorenson Capital raised $150 million for their third fund, demonstrating strong LP support for their software and cybersecurity focus. The firm has a portfolio of 125+ companies and is known for their hands-on approach to helping B2B software companies scale.
Investment Focus & Thesis
Sorenson Capital focuses on early and growth-stage B2B software companies, with a thesis centered on partnering with product-led companies in cybersecurity and enterprise software.
Investment Range
Growth equity investments typically ranging from $10M-$50M in Series A through growth-stage companies.
Sector Focus
Cybersecurity and enterprise B2B software (currently ~40% cybersecurity).
- Cybersecurity — Security software, threat detection, identity management, and compliance
- Enterprise software — SaaS, productivity tools, and business applications
- DevOps & infrastructure — Developer tools, cloud infrastructure, and automation
- Artificial intelligence — AI/ML applications for enterprise
- Data & analytics — Business intelligence and data platforms
Notable Portfolio Companies
Sorenson Capital has built a substantial portfolio across B2B software and cybersecurity:
| Company | Sector | Notes |
|---|---|---|
| Amplitude | Software | Product analytics - public company |
| BambooHR | Software | HR software platform |
| Bridgecrew | Cybersecurity | Cloud security - acquired by Palo Alto |
| Harness | DevOps | CI/CD platform |
| Socure | Cybersecurity | Identity verification |
The firm is known for their Utah connections and ability to access deal flow in the Mountain West tech ecosystem.
What Sorenson Capital Looks For
Based on their investment patterns, Sorenson Capital typically evaluates companies based on:
- Product-led growth — Strong product-market fit with organic growth traction
- Cybersecurity expertise — Deep domain expertise in security or enterprise software
- Recurring revenue — Strong SaaS metrics with predictable revenue
- Market opportunity — Large addressable markets with room for expansion
- Utah connection — Many investments have ties to Utah or Mountain West
Pro Tip
Sorenson Capital has deep Utah tech connections and often invests in companies with Mountain West ties. They take a hands-on approach and can provide valuable operational support for scaling software companies.
How to Connect With Sorenson Capital
Approaching a software-focused firm requires demonstrating product strength:
Demonstrate Product-Market Fit
Show strong organic growth, customer love, and product traction.
Show SaaS Metrics
Demonstrate strong NRR, gross margins, and efficient customer acquisition.
Highlight Cybersecurity Expertise
For security companies, demonstrate technical differentiation and threat landscape coverage.
Leverage Utah Networks
Connect through Utah tech networks, Silicon Slopes events, or regional advisors.
The Value of Financial Preparedness
B2B software companies need sophisticated financial infrastructure for PE investment:
SaaS Metrics
- • Monthly recurring revenue (MRR)
- • Net revenue retention (NRR)
- • Customer lifetime value (LTV)
- • CAC payback period
Product Metrics
- • Product usage analytics
- • Feature adoption rates
- • Customer satisfaction scores
- • Net promoter score (NPS)
How Eagle Rock Helps
We help B2B software companies prepare for growth investment by building financial infrastructure that showcases product strength and scalable unit economics.
Ready to Prepare for Software PE Investment?
Whether you're preparing to approach Sorenson Capital or other software-focused PE firms, having professional financials is essential.
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