Upcounting Review (2026): eCommerce Bookkeeping and Accounting

Upcounting is an eCommerce-focused accounting firm based in Montreal, Quebec, co-founded by three CPAs: Abir Syed, Max Dadouche, and Jonathan Iacobo. Unlike generalist accounting firms, Upcounting specializes exclusively in serving eCommerce entrepreneurs and online sellers, with particular expertise in businesses operating on platforms like Shopify, Amazon, WooCommerce, and BigCommerce. This specialization means clients work with advisors who understand the unique accounting challenges of digital commerce, including multi-channel sales reconciliation, sales tax complexity across jurisdictions, and the financial implications of marketplace fee structures.

The firm leverages modern cloud-based accounting technology, primarily working with Xero and QuickBooks Online as the underlying accounting platforms. They integrate directly with eCommerce platforms and payment processors, enabling automated transaction importing, sales reconciliation, and financial statement preparation. This automation reduces the manual data entry that typically burdens eCommerce businesses and provides real-time visibility into financial performance.

Upcounting's service offerings span the full accounting spectrum for eCommerce businesses. Their bookkeeping services cover transaction recording, reconciliation, and financial statement preparation. Beyond basic accounting, they offer CFO services for growing brands, Amazon-specific CPA services, and comprehensive tax management for businesses selling across multiple jurisdictions with varying tax obligations.

Upcounting's eCommerce accounting services leverage direct integrations with major eCommerce platforms and payment processors. The automated data connections pull sales transactions, refunds, fees, and payment settlements directly into the accounting system, reducing manual entry and improving accuracy. This is particularly valuable for businesses with high transaction volumes or those selling across multiple channels, where manual reconciliation would be prohibitively time-consuming.

Amazon sellers receive specialized attention through dedicated Amazon CPA services. These include FBA inventory accounting, Amazon fee analysis, refund tracking, and reconciliation of Amazon's complex payment settlement reports. Understanding Amazon's financial reporting is notoriously challenging due to the timing differences between shipments, sales, and payment disbursements. Upcounting's expertise in this area helps sellers maintain accurate books and make better decisions about their Amazon operations.

Sales tax compliance and filing represents another core offering. eCommerce businesses selling nationwide face complex sales tax obligations that vary by state, product category, and sales volume thresholds. Upcounting helps businesses understand their nexus exposure, configure tax settings in their eCommerce platforms, and maintain compliance with multi-state sales tax requirements. This service is particularly valuable as businesses cross economic nexus thresholds and become responsible for collecting and remitting sales tax in new states.

The CFO services offering provides financial strategy support for growing eCommerce brands. This includes financial analysis, profitability by product or channel, cash flow forecasting, and strategic planning for scaling. While not as comprehensive as dedicated fractional CFO engagements, these services provide growing brands with financial guidance beyond simple transaction processing.

Upcounting's eCommerce specialization provides clear advantages for online sellers seeking accounting support. The team's deep familiarity with eCommerce platforms, marketplace dynamics, and industry-specific challenges means clients receive knowledgeable guidance rather than generic accounting advice. Understanding the financial implications of Amazon's fee structure, Shopify's payment processing, or Stripe's transaction pricing requires specific expertise that generalist accountants typically lack.

The technology-forward approach enables meaningful automation that reduces bookkeeping costs for high-volume sellers. Manual data entry is error-prone and expensive; by leveraging platform integrations and automated reconciliation, Upcounting can provide accurate, timely financial information at a reasonable price point. This automation is particularly valuable as businesses scale and transaction volumes increase.

The primary limitation is Upcounting's narrow focus on eCommerce and online sellers. Businesses outside this vertical—including service companies, software businesses, or traditional retail—will need to look elsewhere for accounting support. Additionally, while the firm offers CFO services, these are supplementary to their core bookkeeping and accounting offering. Companies seeking comprehensive strategic financial guidance should confirm that Upcounting's CFO services match their specific needs, as the scope may be more limited than dedicated fractional CFO engagements.