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The CFO Playbook
Master Your Finances from Launch to Exit
The financial decisions that work at one stage actively destroy you at the next. This book gives you the stage-specific playbook for every phase of your company's growth.
11 chapters covering pre-launch to exit
Stage-specific metrics that actually matter
Real examples from companies at every stage
Actionable checklists and decision frameworks
By Nick Jain & Dan Settel, Eagle Rock CFO
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What's Inside
Each chapter is designed to stand alone. Find your stage and start there.
1
What Got You Here Won't Get You There
Why stage determines everything
2
The Pre-Launch Playbook
Before you have customers
3
The Seed Stage Playbook
Finding product-market fit
4
The Series A Playbook
Scaling what works
5
The Series B+ Playbook
Efficiency and discipline
6
The Mature Playbook
Stable, profitable, at scale
7
The Harvesting Playbook
Controlled decline done right
8
The Turnaround Playbook
Can we save this?
9
The Transitions Playbook
Moving between stages
10
Capital Allocation Theory
The framework behind everything
11
The Cheat Sheet
Quick reference guide