Your revenue is up.
Your cash is still stuck.

$3M–$30M e-commerce brands. Inventory eats your working capital. We free it up.

What We Do

We build a SKU-level cash flow model that shows exactly where your cash is locked — and how to unlock it.

Inventory turns. Ad spend timing. Margin by SKU. All in one model, updated weekly.

What This Looks Like

Before

$180K Locked

Cash stuck in slow-moving inventory. 90-day turns on half your SKUs. Borrowing for ad spend at 12%+ to stock for Q4.

After

+$85K Free

Identified $85K in dead stock to liquidate. Inventory turns improved to 4x. No more credit line draws for ad spend.

The E-Commerce Cash Trap

You sold $2.5M last year. Great. But $180K of that is still sitting in your warehouse — in SKUs that turned once, maybe twice.

Meanwhile, Amazon is holding 30% of your revenue in reserves. Your supplier wants NET 60. And your ad spend eats $40K/month in working capital before the pixels even convert.

The result: profitable brands that can't scale ad spend because cash is locked in inventory they forgot they had.

How It Works

1

Map inventory by SKU

COGS, landed cost, current stock, turns per item — we build your inventory ledger.

2

Model cash conversion cycle

Purchase → stock → sale → cash. Where does cash get stuck? How long does each phase take?

3

Build 13-week cash flow model

See exactly how much cash you'll have — and when — based on current inventory and sales velocity.

4

Identify unlock opportunities

Dead stock to liquidate. Reorder timing to optimize. Payment terms to renegotiate.

Who This Is For

  • Amazon sellers, DTC brands, or e-commerce retailers at $3M–$30M revenue
  • Revenue is up, but cash flow feels tight — you can't scale ad spend
  • No visibility into SKU-level margins or inventory turns
  • Borrowing to fund inventory or ad spend

Who This Is NOT For

E-commerce brands that already have a CFO running inventory turns and cash flow weekly. Brands at sub-$2M revenue (you're likely too early — focus on product-market fit first). Brands with serious solvency issues (this is an optimization play, not a rescue).

About Eagle Rock CFO

We're former operators who've run companies at scale. Bain Capital. PE-backed businesses. We've sat in the room where capital allocation decisions get made. We combine fractional CFO expertise with AI-powered financial operations to deliver the finance function of a company twice your size — at a fraction of the cost.

See exactly what's locking your cash

Book a 15-minute finance review. No obligation.

Book 15-Minute Finance Review