Buy-Sell Agreement Formulas
Understanding the calculations behind valuation ensures your buy-sell agreement produces fair results.
Seller's Discretionary Earnings (SDE)
To calculate SDE, start with net profit (or owner benefit if using a different measure). Add back: owner salary and bonuses, owner benefits and health insurance, owner vehicle or travel expenses, personal expenses run through the business, one-time or non-recurring expenses, interest expense (if not tied to operations), depreciation and amortization (non-cash expenses), and any rent or lease payments above market rates.
The result is SDE—the amount a new owner could expect to earn from the business if they took over full operations. A new owner would need to pay themselves a market salary (replacing the owner), so SDE represents the funds available to pay that salary AND provide investment return.
SDE vs. EBITDA
Installment Sale Considerations
Interest Rates: Relevant IRS rates affect both valuation and ongoing economics. Below-market interest rates create imputed interest income for sellers and deductible interest for buyers. Proper rate selection ensures arm's-length economics while optimizing tax treatment.
Security Provisions: Installment sales without adequate security create significant risk for sellers. Promissory notes should include security interests in business assets, personal guarantees where available, and protective covenants limiting buyer actions that could impair note repayment ability.
Default Provisions: Define default triggers, remedies, and consequences clearly. What happens if buyer defaults? Does seller repossess the interest? Are prior payments forfeited? These provisions affect both parties' incentives and should reflect realistic scenarios.
EBITDA for Larger Small Businesses
To calculate EBITDA, start with operating income (EBIT). Add back: interest expense, income taxes, depreciation, and amortization. The result approximates the cash-generating ability of core business operations.
EBITDA is particularly useful when comparing businesses with different capital structures. A business with heavy debt will have lower net income due to interest expense, but its EBITDA may be similar to an unleveraged competitor. Buyers evaluate businesses on EBITDA because it shows what the business can generate before financing decisions.
Selecting the Right Multiple
Service businesses (consulting, professional services): 1.5-2.5x SDE. These businesses are often highly owner-dependent and have limited scalability.
Retail businesses: 2.0-3.0x SDE. Location, lease terms, and inventory affect value significantly.
Manufacturing: 3.0-5.0x EBITDA. Equipment, processes, and efficiency affect multiples.
Recurring revenue businesses (maintenance, subscription): 3.0-5.0x EBITDA. Predictable revenue commands premium multiples.
E-commerce: 2.0-4.0x EBITDA. Growth rate and customer concentration impact multiples.
Within each category, specific factors adjust the multiple upward (strong management team, diversified customer base, proprietary products, high growth) or downward (owner dependency, concentration risk, declining trends).
Building Your Formula
Averaging over 2-3 years to smooth temporary fluctuations. Weighting recent years more heavily to reflect current performance. Applying a minimum or maximum value to prevent extreme results. Adjusting the multiple periodically based on industry trends.
Example: "Business value equals 2.5 times the average Seller's Discretionary Earnings over the most recent three fiscal years, but in no event less than $500,000 or more than $5,000,000."
Work with a business appraiser or advisor to determine appropriate metrics and multiples for your specific business type. The right formula produces results that feel fair to all parties—not just technically correct.
Post-Sale Tax Planning
Extended Analysis
Tax Optimization After Sale
Post-Sale Planning
Post-Transaction Planning
Comprehensive Implementation Approach
Final Implementation Steps
Success Factors
This article is part of our Buy-Sell Agreements: Protecting Your Business Future guide.
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